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Zoom Baits | Fishin' World

This page is under construction, new product added daily.

The Zoom Bait Company is a true American success story, rising from one man’s vision and elbow grease to become the worldwide leader in soft plastic lures. Ed Chambers proved that necessity truly is the mother of invention in the fishing industry – when he couldn’t find the worm styles that he needed, the Georgia gaming machine salesman used a trolling motor in a 55 gallon drum to mix up the plastic to mold lures that would do a better job.

That was 1977. In the nearly four decades since, the Zoom Lizard had become the standard-bearer for the industry, the best of its kind and used anywhere that bass swim.

Zoom has worked to develop new shapes and techniques, such as the Super Fluke and Brush Hog, category-defining styles that are often imitated but never replaced. Zoom has been a leader in developing new colors, too, with now-standards like Pumpkin coming from the fertile mind of Ed Chambers, who truly “thinks like a fish."

One other element of Zoom’s success has been the Super Salt Plus Formula that permeates the company’s lures, giving them an extra dose of bass-attracting flavor.

Zoom has found ways to bring expensive technology to the masses at a reasonable price.

  • Zoom Super Chunk Jr.

    Zoom Super Chunk Jr.

    $2.99

    The Super Chunk Jr. combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator, now in a downsized p...

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    $2.99
  • Zoom Super Fluke

    Zoom Super Fluke

    $4.99

    The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

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    $4.99
  • Zoom Super Fluke Jr.

    Zoom Super Fluke Jr.

    $3.99

    The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

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    $3.99
  • Zoom Super Fluke Mag

    Zoom Super Fluke Mag

    $5.99

    For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

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    $5.99
  • Zoom Swimmin Super Fluke

    Zoom Swimmin Super Fluke

    $4.99

    Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

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    $4.99
  • Zoom Trick Worm

    Zoom Trick Worm

    $5.99

    The Trick Worm was the original floating worm, deadly for twitching and deadsticking weightless for a stealth approach to shallow water bass, but i...

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    $5.99
  • Zoom U-Tale

    Zoom U-Tale

    $4.49

    There may be no better all-around worm on the market today than the U-Tale, the perfect mid-size body for the widest variety of conditions, paired ...

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    $4.49
  • Zoom U-V Speed Craw

    Zoom U-V Speed Craw

    $4.99

    With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

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    $4.99
  • Zoom U-Vibe Speed Worm

    Zoom U-Vibe Speed Worm

    $4.99

    The Zoom Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, combining the realistic look and action of a worm with the u...

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    $4.99
  • Zoom Z Craw Worm

    Zoom Z Craw Worm

    $5.49

    The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combina...

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    $5.49
  • Zoom Z-Craw

    Zoom Z-Craw

    $4.99

    The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined ...

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    $4.99
  • Zoom Z-Hog

    Zoom Z-Hog

    $5.49

    Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...

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    $5.49