Techniques Specific (New)

The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.'s des...

The Rising Son is a bait that's meant to operate in that Pushing a V wake (Regular line thru version) Skipping on the top Moving slowly just a fo...

The backbone of the famous Heddon Zara Spook family is the Super Spook. The 5-in Super Spook boasts three super-sharp hooks giving this model 30% m...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt ...

Roboworm ReBarb Holding Hook Gamakatsu Medium Wire 2/0

The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like...

Stick Jacket Plug Jacket Lure Cover 6 in. x 3.5 in.

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

Zoom Swimmin' Super Fluke All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like...

Flick Shake 5.8 Cola 7 pcs./Pk

Smash-Tech Bubble Fry - 10 pk  Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, b...

Kaera Black Gill

SplashBack  The 6th Sense SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionized topwater fishing. ...

A definite big fish bait! This weighted, meal-sized Scum Frog® Trophy Series answers the call when more tantalizing movement is needed to tempt stu...

The Sweep is a 6-inch weedless soft plastic swimbait with undoubted durability and quality. The subtle ‘sweeping’ action of the tail demonstrates a...

Gamakatsu’s Super Deep Throat Wide Gap is similar in design and shape to the Deep Throat Wide Gap Worm Hook. Great for bigger baits in heavy cover ...

S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S...

Daiwa Tactical View Lure Cover The D-Vec Tactical View Lure Covers are the only see-through lure wrap in the industry.The unique  clear-view desi...

Hollow Body Swimbait that is usually reserved for our personal stash.  This bait just flat out gets bit.  Designed to have more body wiggle on th...

DESCRIPTION The OKASHIRA HEAD’s hydrodynamic form is perfectly matched to finesse swimbaits and finished in elegant detail to draw in discer...

Tokyo Rig Heavy Duty Wide Gap Black Nickel #2/0

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

Features: 4" Length Finesse Bait & Versatile Design! Crazy Creature Shell Shaped Segments Segmented Tail Dynamite DropShot Design Slaunch Sauc...

The new standard in Flip hooks has arrived. The new Heavy Cover Worm hook has been built to the highest standards to fight the biggest fish in the ...

Straight Shank worm hooks, ideal for split-shotting plastic worms for wary bass. Features include a round bend, Cutting Point™, black chrome finish...